Google scroes any of your keywords with a quality score which assess the expected click rate, ad relevance and landing page experience. The higher your quality score the less you pay:
A major leverage opportunity to influence your quality score positivly is the landing page experience – as this part is 100% in your hands. In this webinar you’ll understand the importance of the quality score and how landingpages will influence it. Furthermore you get hands on tips on how to create great converting landingpages that push your quality score to the next level.
Dominic is an experienced eCommerce conversion rate optimization evangelist with a 8yr+ eCommerce experience.