With more than 150.000 customers, a large variety in brands and a high product quality perfekt-schlafen.de has become one of the leading eCommerce portals of this kind in Germany.
convertizer was asked to help perfekt-schlafen.de to increase the efficiency by reducing the customer acquisition costs of the Google Adwords campaigns.
The implementation of convertizer was done with a convertizer Magento Module which provided the
necessary add-to-basket logic and the tracking code implementation with only a few clicks.
This helped the client to avoid additional IT resources to get convertizer running.
By matching the search term of each user session against the perfekt-schlafen.de catalogue only relevant products
are shown to the users. Out of this increased relevancy drop-off rates were reduced. In addition
click- and order behaviour on a keyword level were used as influencing factors
to re-arrange the products based on their probability of a conversion.