Its online business entity is growing at a very high pace with an CAGR/year of over > 30 %.
Current KARE Adwords campaigns were forwarded to unspecified category pages or the home page
resulting in high drop-off rates and a low conversion rate. Technical limitations of the shop system
prevented the creation of specific shop categories according to the user context.
Also the extensive Adwords campaign structure with more than 12.000 Adgroups took a large amount of time and efforts of internal resources of KARE to manage related target page linkage.
Taking the context of each user into consideration at the landingpage reduced drop-off rates clearly.
The integration was done by simply providing the product data feed to convertizer and
implementing the conversion tracking code on the “thank you” page of KARE.
Within a few minutes convertizer was ready to go without any additional manual efforts.