With more than 150.000 customers, a large variety in brands and a high product quality perfekt-schlafen.de has become one of the leading eCommerce portals of this kind in Germany.
convertizer was asked to help perfekt-schlafen.de to increase the efficiency by reducing the customer acquisition costs of the Google Adwords campaigns.
The implementation of convertizer was done with a convertizer Magento Module which provided the
necessary add-to-basket logic and the tracking code implementation with only a few clicks.
This helped the client to avoid additional IT resources to get convertizer running.
By matching the search term of each user session against the perfekt-schlafen.de catalogue only relevant products
are shown to the users. Out of this increased relevancy drop-off rates were reduced. In addition
click- and order behaviour on a keyword level were used as influencing factors
to re-arrange the products based on their probability of a conversion.
Its online business entity is growing at a very high pace with an CAGR/year of over > 30 %.
Current KARE Adwords campaigns were forwarded to unspecified category pages or the home page
resulting in high drop-off rates and a low conversion rate. Technical limitations of the shop system
prevented the creation of specific shop categories according to the user context.
Also the extensive Adwords campaign structure with more than 12.000 Adgroups took a large amount of time and efforts of internal resources of KARE to manage related target page linkage.
Taking the context of each user into consideration at the landingpage reduced drop-off rates clearly.
The integration was done by simply providing the product data feed to convertizer and
implementing the conversion tracking code on the “thank you” page of KARE.
Within a few minutes convertizer was ready to go without any additional manual efforts.
Google scroes any of your keywords with a quality score which assess the expected click rate, ad relevance and landing page experience. The higher your quality score the less you pay:
A major leverage opportunity to influence your quality score positivly is the landing page experience – as this part is 100% in your hands. In this webinar you’ll understand the importance of the quality score and how landingpages will influence it. Furthermore you get hands on tips on how to create great converting landingpages that push your quality score to the next level.
Dominic is an experienced eCommerce conversion rate optimization evangelist with a 8yr+ eCommerce experience.